[enterprise dynamics] take the famous trademark as an opportunity to create a well-known trademark in China and promote the sustainable development of the company
- Categories:Corporate News
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- Time of issue:2017-03-29
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(Summary description)On the afternoon of March 22, the industrial and commercial bureaus of Jiangsu Province and Suzhou jointly held a symposium on well-known trademark enterprises.
[enterprise dynamics] take the famous trademark as an opportunity to create a well-known trademark in China and promote the sustainable development of the company
(Summary description)On the afternoon of March 22, the industrial and commercial bureaus of Jiangsu Province and Suzhou jointly held a symposium on well-known trademark enterprises.
- Categories:Corporate News
- Author:
- Origin:
- Time of issue:2017-03-29
- Views:0
On the afternoon of March 22, the industrial and commercial bureaus of Jiangsu Province and Suzhou jointly held a symposium on well-known trademark enterprises. General manager Zhou Wei of our company was invited to attend the symposium. At the symposium, general manager Zhou shared the achievements of our company's trademark brand strategy with provincial and Municipal Administration for Industry and Commerce and 21 Chi and famous trademark entrepreneurs, looked forward to the prospect and direction of the company's trademark brand development, and put forward needs and suggestions on the difficulties in trademark rights protection.
At the meeting, President Zhou said that the trademark is an important carrier of the value of the company's intangible assets, and the implementation of the trademark brand strategy is an important way for the company to enhance its comprehensive competitiveness. Our company attaches great importance to the planning and management of brand strategy and has formulated the trademark strategic goal of "taking the famous trademark as an opportunity to strive for a well-known trademark in China and promote the sustainable development of the company". As early as 1997, our company registered the "66" series trademarks with the same name as the company. Since 2004, the "66" trademark has been recognized as a well-known trademark in Suzhou and a well-known trademark in Jiangsu Province for many years. Therefore, the protection of "six trademarks" has become very important to the "six intangible assets" of the company. However, "it is difficult to create a brand, but it is more difficult to maintain a brand". Some manufacturers have been paying attention to brand 66 ophthalmic instruments, and products with fake brand 66 trademarks are sold in the market. In recent years, trademark infringement has occurred from time to time, which has seriously damaged the interests of the company. It is hoped that the industrial and commercial department will strengthen market supervision, strengthen inspection, and earnestly safeguard the legitimate rights and interests of consumers and companies.
Finally, President Zhou also said that our company will further strengthen the implementation of the trademark brand strategy, rely on laws and regulations, expand the scope of trademark registration and protect its own brand. At the same time, we will continue to adhere to scientific and technological innovation, vigorously develop ophthalmic medical consumables and civil medical and health care products, so that the products with brand 66 can better serve Ophthalmology, and strive to realize the vision of going to the world and creating an international well-known brand.
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