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[Corporate News] Leveraging a well-known trademark as an opportunity, the company is striving to obtain China’s Well-Known Trademark designation, thereby fostering sustainable growth.
Release Date:
2017-03-29 17:09
At the meeting, General Manager Zhou stated that trademarks are a crucial vehicle for a company’s intangible asset value, and implementing a trademark‑brand strategy is an important means of enhancing the company’s overall competitiveness. Our company places great emphasis on the planning and management of its brand strategy, having set the goal of “leveraging well‑known trademarks as a springboard to strive for China’s Well‑Known Trademark status, thereby fostering the company’s sustainable development.” As early as 1997, we registered the “Liu Liu” series of trademarks, which bear the same name as the company. Since 2004, the “Liu Liu” trademark has been consecutively recognized as a Suzhou‑level Famous Trademark and a Jiangsu‑province Well‑Known Trademark, enjoying high levels of public awareness. The “Liu Liu” trademark has become a key intangible asset for the company, making its protection of paramount importance. However, “building a brand is difficult; safeguarding it is even more so.” Some manufacturers have long targeted Liu Liu‑branded ophthalmic instruments, marketing counterfeit products bearing the Liu Liu trademark. In recent years, instances of trademark infringement have occurred with increasing frequency, seriously harming the company’s interests. We therefore urge the industrial and commercial authorities to strengthen market supervision, intensify inspection efforts, and effectively protect the legitimate rights and interests of both consumers and the company.
Finally, General Manager Zhou stated that our company will further strengthen the implementation of its trademark and brand strategy, leveraging relevant laws and regulations to broaden the scope of trademark registration and safeguard our brand. At the same time, we will remain committed to technological innovation, vigorously developing ophthalmic medical consumables and consumer‑grade healthcare products, so that Liuliu‑branded offerings can better serve the ophthalmology sector and help us realize our vision of expanding globally and establishing an internationally recognized brand.
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June 6, 2025, marks the 30th National Eye Care Day. According to the “14th Five-Year Plan for National Eye Health,” the leading causes of blindness in China have shifted to conditions such as cataracts and glaucoma.
“Specialized, Refined, Distinctive, and Innovative” enterprises are characterized by specialization, refinement, distinctiveness, and innovation. They focus on niche markets, demonstrate strong innovation capabilities, enjoy high market shares, master critical core technologies, and deliver superior quality and performance, positioning themselves as industry leaders in their respective segments. Since its inception, Liuliu Vision has remained committed to the intelligent manufacturing of ophthalmic medical devices. Drawing on years of industry experience and independent innovation, the company adheres to a development strategy centered on “professionalism, internationalization, cutting-edge technology, high quality, brand building, customer first, and people-oriented principles,” striving to strengthen quality management and enhance product performance. To date, the company operates a provincial-level enterprise technology center and the Jiangsu Provincial Engineering Technology Research Center for Ophthalmic Diagnostic and Therapeutic Devices, and has earned numerous accolades, including being recognized among China’s Top 50 Pharmaceutical Companies and designated as a National High-Tech Enterprise. It has also obtained more than thirty patents across various categories. Being certified this time as a specialized, refined, distinctive, and innovative small and medium-sized enterprise in Jiangsu Province not only underscores Liuliu Vision’s comprehensive strengths—its research capabilities, innovative capacity, and core manufacturing processes—but also provides a powerful impetus for the company’s sustained, healthy growth. Moving forward, Liuliu Vision will continue to attract top-tier technical talent, further elevate its R&D and management standards, ensure technological innovation and cutting-edge advancement, and steadfastly uphold its mission of serving the ophthalmology field with genuine care for eye health.
Our company will be exhibiting at the 22nd Shanghai International Ophthalmology and Optometry Technology & Equipment Exhibition, held from December 9 to 11, 2022, at the Shanghai International Procurement Fair. We warmly welcome both new and longstanding friends to visit!
[Exhibition Notice] 21st China International Eyewear Exhibition
Our company will be exhibiting at the 21st China International Eyewear Exhibition, held in 2022 at the Suzhou International Expo Center. We warmly welcome both new and longstanding friends to visit!
[Exhibition Notice] The 26th National Ophthalmology Conference
Our company will be participating in the 26th National Ophthalmology Conference, to be held from December 14 to 17, 2022, at the China West International Expo City in Chengdu. We warmly welcome both new and longstanding friends to attend!
Service Hotline:
400-665-1866
E-mail:
xiaoshou@66vision.com
Address:
No.9 Jinfeng Road,New District,Suzhou,Jiangsu,P.RChina 215163
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